Equiniti refresh
Agency: Kentlyons - Why
Year: 2014 - ongoing
Bringing data to life
We were asked to rebrand business outsourcing specialists Equiniti. They needed a cleaner and more modern brand identity as the business transformed, one that could better reflect the new direction the business was moving into.
We overhauled the brand, simplified the logo and unified the different product brands. We then introduced a new visual language that could evolve and come to life by representing living data. These were then animated and edited to be used across the organisation.
The new brand and positioning has helped Equiniti going through a successful £1bn-plus market flotation.
