James Eadie whisky
Agency: Why
Year: 2016 - ongoing
Reviving a 160 year old brand
James Eadie was a remarkable Scottish brewer, entrepreneur and philanthropist who established the celebrated cross street brewery in Burton-on-Trent in 1854. We were invited by James Eadie’s great great grandson Rupert Patrick to help bring the brand back into life.
Using the cross concept inspired by Eadie’s story and heritage, we formed a new brand and packging that would stand out in today’s busy marketplace and would talk to whisky enthusiasts as well as the casual gift buyer.
