MTV Media rebrand
Agency: DixonBaxi
Year: 2013

Transforming one of Europe’s oldest TV networks

Established in 1957, MTV is one of the oldest TV networks in Europe and Finland’s leading commercial broadcaster, with three free-to-air TV channels, news and sport, VOD player, radio station and a pay-TV package. We helped transform the organisation into a creative digital media company. I helped creating the majority of the network’s logotype identities, the corporate identity and leading the redesign of digital experience.


Digital experience

We redesigned a new digital experience as part of the larger rebrand. Working closely with the MTV team we developed a new and clear structure that could work across the entire network: News and sport, TV channels, VOD player and corporate site.

We simplified the overall navigation and unified the user experience across the varied divisions, while still allowing each department tools to express it’s individual needs and personality.

Toch MTV Digital ElementsToch MTV Digital Elements